5 Ways to Win New Customers

(SEE how to keep them in next post)

1. Increase Your Customer Base – If the business has a good conversion rate, the math is simple. More customers will result in more business.

2. Cater for Different Marketing Channels – It is very likely that some of your customer base might be ebay users, some might be Amazon users and some will only look at the organic search results. To win new business it will make sense to diversify your marketing channels to reach as many potential customers as possible.

3. Check Your Prices – Customers are very wise these days. Before buying from you, they will research other offers to find the best deal, especially for branded products. To win new customers, ensure your prices are competitive.

4. Offer More Products or Services – True in many industries, customer taste changes, technology improves and new products are constantly introduced. To win new customers stay tuned to your market and add new products when possible.

5. Make Your Current Customers Work for You – Current customers can help immensely. Social recommendations are known to have a high conversion rate because friends or family tend to share a similar taste. To win new customers make sure your website has an easy way to share content (for example, an addthis.com button is an easy way to email a page) and do not be afraid to ask customers to share your products with others.

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